Profitability analysis involves evaluating whether an investment will generate returns that can outweigh its costs. In investment decisions, this is simplified to comparing the expected profit rate with the borrowing interest rate.
- If the expected profit rate exceeds the interest rate, the investment is deemed profitable. This means that the firm can cover the cost of borrowing and possess surplus profit.
- If the expected profit rate is less than the interest rate, the cost of borrowing would surpass the benefits gained from the investment, making it unprofitable.
Therefore, sound profitability analysis is crucial because it helps firms determine if taking a loan is a wise decision.
A firm will typically decide to borrow when it can forecast that the profits will comfortably exceed any costs associated with obtaining and servicing the loan.