Marginal revenue (MR) is a key concept in understanding how monopolies forge their pricing strategies. Simply put, marginal revenue refers to the additional income a firm receives from selling one extra unit of a good or service. For monopolies, this concept behaves in a unique manner due to their market power.
In a competitive market, the marginal revenue matches the price since firms can sell additional units without needing to lower the price. However, a monopolist faces a different reality. Since it is the only supplier, it can set the price at a point that maximizes profit.
- The marginal revenue curve for a monopolist is always below its demand curve.
- This is because, under monopoly, to sell more units, the price for all units must be lowered, not just the extra one being sold.
- As a result, each additional unit sold contributes less to total revenue than the previous one did, making the MR grow at a declining rate.
Thus, a monopoly experiences a steeper decline in marginal revenue compared to the rate of decrease in the demand curve.