The PED formula is used to calculate the price elasticity of demand for a particular good. It is expressed as:
\[ PED = \frac{\% \, \text{change in quantity demanded}}{\% \, \text{change in price}} \]
This formula allows economists and businesses to calculate the responsiveness of demand to a change in price. It is the foundational tool to determine if a product is elastic or inelastic.
To use the formula, you simply plug in the percentage changes in price and quantity demanded. A negative value is often expected since price and demand usually move in opposite directions. In the exercise, a 5% increase in price led to a 15% decrease in demand, giving a PED of -3. This tells us that the demand is elastic, meaning consumers significantly reduce their quantity demanded when the price rises a bit.
- PED > 1: Elastic demand.
- PED < 1: Inelastic demand.
- PED = 1: Unit elastic demand.
Calculating PED is crucial for strategic decisions in pricing, supply, and sales forecasting.