Normal goods are an interesting category when it comes to consumer behavior. These are goods for which demand increases as consumer income rises. Imagine your paycheck has increased. You're more likely to buy more clothes, better gadgets, or perhaps take a few extra vacation trips. This is because your purchasing power has increased, and you're in a position to enjoy more goods.
When economists discuss normal goods, they often compare them to necessity and luxury goods. Although both fall under the umbrella of normal goods, the level at which demand increases differs. Essentially:
- Necessity goods have an income elasticity between 0 and 1. You might buy slightly more groceries or pay for better-quality healthcare.
- Luxury goods have an income elasticity greater than 1. This category covers things like high-end electronics, fine dining, and lavish vacations.
The defining feature of normal goods, including luxury and necessity goods, is that they become sought-after as our income grows.