Industry competition is greatly influenced by the potential for economic profits. High profits attract new firms, which leads to increased competition, while normal profits maintain a stable number of firms.
- Earning economic profits indicates higher-than-normal returns, thereby enticing more businesses to enter the market place.
- This influx of new competition results in more choices and better prices for consumers.
- Over time, as more firms enter, the competition increases, prices go down, and the initial economic profits decrease.
Eventually, the market reaches a point where only normal profits are possible. At this stage, the industry settles into a stable pattern, with no new firms entering or existing ones leaving unless market conditions change significantly. This cycle ensures that no one company dominates unless they innovate to create new value.