**Product differentiation** plays a significant role in monopolistic competition. It is the process where companies try to make their products stand out.
Although the products are similar, companies create differences through:
- Branding: Creating a strong brand that resonates with consumers.
- Quality: Providing superior product quality and features.
- Marketing: Using advertising to highlight unique product aspects.
- Packaging: Offering visually appealing and functional packaging.
These efforts mean that each company can attract a specific group of consumers who prefer their products over others.
Thus, product differentiation allows businesses to have some level of control over their prices, helping them to capture and maintain market share.