Movement along the demand curve reflects changes in the quantity demanded due to price fluctuations alone. This concept is rooted in the law of demand, which states that as prices fall, consumers will buy more of a product, and as prices rise, they will buy less.
- Price Drop: Leads to movement down the curve, with increased quantity demanded.
- Price Increase: Causes movement up the curve, and a decrease in quantity demanded.
It is essential to distinguish this movement from a demand shift, as it strictly involves changes on the existing demand curve, not a shift to a new one. This concept emphasizes how sensitive consumers are to price changes, while other factors remain static.