When new electrons are placed into higher energy levels, they don't experience the full attractive force of the nucleus. This phenomenon is known as electron shielding. This happens because inner electrons partially block the nuclear charge from the outer electrons.
Imagine an atom as a layer cake, with the nucleus as the dense, rich center. The electrons in each subsequent layer are further out and experience the "tastiness" of the nucleus to a lesser extent due to the inner "cake" layers blocking them.
As we move across each period, more electrons are added, but they are added to the same energy level. Thus, each new electron feels a similar shielded force. However, when we jump to the next, higher energy level, electron shielding becomes stronger because these new electrons are being added to entirely new layers, increasing atomic size.
- Electron-electron repulsion also affects shielding by pushing some electrons slightly further away.
- Electron shielding is why atomic size generally increases down a group.