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A criterion that differentiates the products or services of one firm from those of another.

Short Answer

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Order winner

Step by step solution

01

Order the winner

Customers who choose a company’s products and services because of comparative advantages such as efficiency, faster delivery, trustworthiness, product innovation, adaptability, and reputation are referred to asorder winners.

02

Example of order winner

Suppose, John and his family went on vacations in Grand Hyatt for its status and luxury, while ordering all of their purchases from amazon for its speedy delivery. The John family's young children depend on Apple Products for technical designing products and buy backpacks for their dependability.

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