Question

Question: Dell Computer’s primary consumer business takes orders from customers for specific configurations of desktop and laptop computers. Customers must select from a certain model line of computer and choose from available parts, but within those constraints may customize the computer as they desire. Once the order is received, Dell assembles the computer as ordered and delivers it to the customer. What type of manufacturing process is described here?

Short answer

Answer

Theassemble-to-order process is the manufacturing process described in the given question.

Step-by-step solution

Assemble-to-order

Assemble-to-order is a manufacturing method in which the items given to the client are customized and made when and at the consumer’s request. This process mainly requires flexibility, and these companies use the lean manufacturing process to minimize the time consumption to assemble the finished product. This makes it possible for such companies to quickly and efficiently cater to consumers’ needs.

Dell’s computer demand

As mentioned in the question, the consumers can customize the computer from the available parts and line and model line. The company then assembles the computer according to the order and delivers it to the buyer. This reflects the flexibility in the assembling process. These are the features of the assemble-to-make process, especially the customizable property and flexibility in assembling and quick delivery of the product. Hence, the mentioned process is an assemble-to-order process.