Chapter 3: Q5LO (page 114)
Show how to determine elasticities from linear and log-linear demand functions.
Short Answer
Elasticity is measured through the change in responsiveness of one variable to another.
Chapter 3: Q5LO (page 114)
Show how to determine elasticities from linear and log-linear demand functions.
Elasticity is measured through the change in responsiveness of one variable to another.
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Get started for freeYou are the manager of a firm that receives revenues of per year from productrole="math" localid="1658493889787" andper year from product. The own price elasticity of demand for productis, and the cross-price elasticity of demand between product Y andis. How much will your firm’s total revenues (revenues from both products) change if you increase the price of goodby?
For the first time in two years, Big G (the cereal division of General Mills) raised cereal prices by percent. If, as a result of this price increase, the volume of all cereal sold by Big G dropped by percent, what can you infer about the own price elasticity of demand for Big G cereal? Can you predict whether revenues on sales of its Lucky Charms brand increased or decreased? Explain.
Explain how regression analysis may be used to estimate demand functions, and how to interpret and use the output of a regression. Try these problems: 7, 20
Revenue at a major cellular telephone manufacturer was billion for the nine months ending March , up 85 percent over revenues for the same period last year. Management attributes the increase in revenues to a percent increase in shipments, despite a drop in the average blended selling price of its line of phones. Given this information, is it surprising that the company’s revenue increased when it decreased the average selling price of its phones? Explain
You are a manager in charge of monitoring cash flow at a company that makes photography equipment. Traditional photography equipment comprises percent of your revenues, which grow about percent annually. You recently received a preliminary report that suggests consumers take three times more digital photographs than photos with traditional film, and that the cross-price elasticity of demand between digital and disposable cameras is -0.3. In 2012, your company earned about #600 million from sales of digital cameras and about $400 million from sales of disposable cameras. If the own price elasticity of demand for disposable cameras is -2, how will a 4 percent decrease in the price of disposable cameras affect your overall revenues from both disposable and digital camera sales?
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