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Show the relationship between the elasticity of demand for a firm’s product and its marginal revenue. Try these problems: 4, 14

Short Answer

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If demand is elastic (e>-1), it will respond well to a price reduction, increasing revenue.

Step by step solution

01

Introduction

The elasticity of demand displays the link between price and the quantity required as well as allows for a detailed evaluation of the effect of a price change on the quantity demanded. Firms often stop manufacturing when marginal revenue drops below marginal costs. A low-cost lead operates the scarce resource.

02

Relationship between demand for a firm’s product and its marginal value

Elastic demand is one in which the shift in the amount demanded as a result of a change in price is substantial.When marginal revenue is favorable, demand is price elastic. When marginal revenue is negligible, demand is relatively inelastic.The price elasticity of demand is a metric of how the consumption of an item changes about its price change. The reactivity of the amount desired or provided of an item to a change in price is measured by the price elasticity of demand.

It is calculated by dividing the percent change in quantity demanded or supplied by the percentage change in income.The incremental money generated by each unit sold is referred to as marginal revenue. Assessing marginal revenue assists a business in determining the revenue earned by one more unit of manufacturing. A firm that sells high-volume items profits from economies of scale, allowing it to cut prices and so increase sales.

R=P(Q)

MR=dR/dQ=P+dPdQ×Q=P+dPdQQP×P

MR=P×1+1e

If demand is inelastic (e>-1), which means it does not grow much when the cost is decreased or falls much when the cost is increased, the business must not reduce prices since demand, and thus income, will not rise as much. If demand is elastic (e>-1), it will respond favorably to a price decrease, resulting in higher income.

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Most popular questions from this chapter

According to the American Metal Markets Magazine, the spot market price of U.S. hot rolled steel recently reached \(600 per ton. Less than a year ago this same ton of steel was only \)300. A number of factors are cited to explain the large price increase. The combination of China’s increased demand forraw steel—due to expansion of its manufacturing base and infrastructure changes when preparing for the 2008 Beijing Olympics—and the weakening U.S. dollar against the euro and yuan partially explain the upward spiral in raw steel prices. Supply-side changes have also dramatically affected the price of raw steel. In the last 20 years there has been a rapid movement away from large integrated steel mills to mini-mills. The mini-mill production process replaces raw iron ore as its primary raw input with scrap steel. Today, mini-mills account for approximately 52 percent of all U.S. steel production. However, the worldwide movement to the mini-mill production model has bid up the price of scrap steel. In December, the per-ton price of scrap was around \(140, and it soared to \)285 just two months later. Suppose that, as a result of this increase in the price of scrap, the supply of raw steel changed fromQsraw=4,400 +4P to Qsraw=800+4P. Assuming the market for raw steel is competitive and that the current worldwide demand for steel is Qdraw=4,400+ 8P, compute the equilibrium price and quantity when the per-ton price of scrap steel was \(140, and the equilibrium price–quantity combination when the price of scrap steel reached \)285 per ton. Suppose the cost function of a representative mini-mill producer is C(Q)=1,200+15Q2. Compare the change in the quantity of raw steel exchanged at the market level with the change in raw steel produced by a representative firm. How do you explain this difference?

You are the manager of a small U.S. firm that sells nails in a competitive U.S. market (the nails you sell are a standardized commodity; stores view your nails as identical to those available from hundreds of other firms). You are concerned about two events you recently learned about through trade publications: (1) the overall market supply of nails will decrease by 2 percent due to exit by foreign competitors; and (2) due to a growing U.S. economy, the overall market demand for nails will increase by 2 percent. Based on this information, should you plan to increase or decrease your production of nails? Explain.

In a statement to Gillette’s shareholders, Chairman and CEO James Kilts indicated, “Despite several new product launches, Gillette’s advertising-tosales declined dramatically . . . to 7.5 percent last year. Gillette’s advertising spending, in fact, is one of the lowest in our peer group of consumer product companies.” If the elasticity of demand for Gillette’s consumer products is like other firms in its peer group (which averages - 4), what is Gillette’s advertising elasticity? Is Gillette’s demand more or less responsive to advertising than other firms in its peer group? Explain.

You are the manager of a small pharmaceutical company that received a patent on a new drug three years ago. Despite strong sales (\(150million last year) and a low marginal cost of producing the product ( \)0.50 per pill), your company has yet to show a profit from selling the drug. This is, in part, due to the fact that the company spent \(1.7 billion developing the drug and obtaining FDA approval. An economist has estimated that, at the current price of \)1.50 per pill, the own price elasticity of demand for the drug is -2. Based on this information, what can you do to boost profits? Explain.

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