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The bottom graph on page 315 summarizes the demand and costs for a firm that operates in a monopolistically competitive market.

a. What is the firm's optimal output?

b. What is the firm's optimal price?

c. What are the firm's maximum profits?

d. What adjustments should the manager be anticipating?

Short Answer

Expert verified

Answer:

  1. 7 units

  2. $60.

  3. The firm incurs loss of $350.

  4. The management should consider rising prices. Again, this firm should produce more output in order to cover its total cost.

Step by step solution

01

Finding the optimal output:

a.

An optimal output for this firm is at point where marginal revenue equals marginal cost, or where MR = MC.

Thus, the required quantity is 7 units

02

Finding the optimal price:

b.

An optimal price in our example is at point where marginal revenue equals marginal cost or where MR=MC.

Thus, the required price is $60.

03

Calculating the short run profit:

c.

We can calculate short-run profit for this firm by using next formula:

Profit=TR-TC=(P×Q)-(ATC×Q)=(60×7)-(100×7)=420-770=-350

Thus, the firm faces losses in the short-run. The loss is $350.

04

Step 4:m The long-run:

d.

In the long-run, the management should consider rising prices to avoid loss. The firm can also produce more output in order to cover its total cost.

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