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Explain how the sales mix can affect the profitability of a company.

Short Answer

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Answer

A sales mix is the combination of all the products sold and services rendered by the company.

Step by step solution

01

Sales mix

A sales mix is the combination of all the products sold and services rendered by the company. All products and services are considered separate businesses and individual profit is calculated for all the products and services.

02

how sales mix can affect the profitability of a company.

The sales mix affects the profitability of a company because the different product has a different contribution margin per unit. A varying sales mix produces different profits for the company. For example, if the sales mix contains a larger portion of the product generating a low contribution margin per unit then the total profitability of the company comes down and vice versa.

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Most popular questions from this chapter

Using variable and absorption costing, making decisions

The 2018 data that follow pertain to Mike’s Magnificent Eyewear, a manufacturer of swimming goggles. (Mike’s Magnificent Eyewear had no beginning Finished Goods Inventory in January 2018.)

Number of goggles produced 245,000

Number of goggles sold 230,000

Sales price per unit \( 28

Variable manufacturing cost per unit 10

Sales commission cost per unit 2

Fixed manufacturing overhead 1,960,000

Fixed selling and administrative costs 260,000

Requirements:

  1. Prepare both conventional (absorption costing) and contribution margin (variable costing) income statements for Mike’s Magnificent Eyewear for the year ended December 31, 2018.
  2. Which statement shows the higher operating income? Why?
  3. Mike’s Magnificent Eyewear’s marketing vice president believes a new sales promotion that costs \)40,000 would increase sales to 235,000 goggles. Should the company go ahead with the promotion? Give your reasoning.

Using absorption and variable costing

Meyer Company reports the following information for March:

Net Sales Revenue $ 45,300

Variable Cost of Goods Sold 12,500

Fixed Cost of Goods Sold 11,800

Variable Selling and Administrative Costs 14,000

Fixed Selling and Administrative Costs 5,400

Requirements:

  1. Calculate the gross profit and operating income for March using absorption costing.
  2. Calculate the contribution margin and operating income for March using variable costing.

Comparing variable and absorption costing Refer to Exercises E21-16 and E21-17.

Requirements:

  1. Which costing method produces the highest operating income? Explain why.
  2. Which costing method produces the highest April 30 balance in Finished Goods Inventory? Explain why

When units produced are less than units sold, how does operating income differ between variable costing and absorption costing? Why

Explain how increasing production can increase gross profit when using absorption costing.

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