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What are the two keys in short-term decision making?

Short Answer

Expert verified

The two keys in short-term decision making are:

  • Revenues, costs, andprofits.
  • Utilization ofcontribution marginapproach.

Step by step solution

01

Meaning of Business

The term business refers to an entity established by law through the association of individuals or groups with an intent to perform ethical commercial activities for generatingrevenues and profits.

02

The keys in making short-term decisions

In short-term decision-making, the two keys are as follows:

  1. The administration should concentrate on the relevant revenues, profits, and costs.Irrelevant information should not be considered because it increases the amount of information and creates an unnecessaryload on the managers.
  2. In addition, the managers should use thecontribution margin approach to separatethe variable and fixed costs because both the costs behave differently and, therefore, should be analyzed accordingly.

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Most popular questions from this chapter

Green Thumb operates a commercial plant nursery, where it propagates plants for garden centers throughout the region. Green Thumb has \(5,300,000 in assets. Its yearly fixed costs are \)625,000, and the variable costs for the potting soil, container, label, seedling, and labor for each gallon-size plant total \(1.70. Green Thumbโ€™s volume is currently 490,000 units. Competitors offer the same plants, at the same quality, to garden centers for \)4.00 each. Garden centers then mark them up to sell to the public for \(9 to \)12, depending on the type of plant.

Requirements

1. Green Thumbโ€™s owners want to earn an 10% return on the companyโ€™s assets. What is Green Thumbโ€™s target full product cost?

2. Given Green Thumbโ€™s current costs, will its owners be able to achieve their target profit?

3. Assume Green Thumb has identified ways to cut its variable costs to \(1.55 per unit. What is its new target fixed cost? Will this decrease in variable costs allow the company to achieve its target profit?

4. Green Thumb started an aggressive advertising campaign strategy to differentiate its plants from those grown by other nurseries. Green Thumb does not expect volume to be affected, but it hopes to gain more control over pricing. If Green Thumb has to spend \)135,000 this year to advertise and its variable costs continue to be $1.55 per unit, what will its cost-plus price be? Do you think Green Thumb will be able to sell its plants to garden centers at the cost-plus price? Why or why not?

What questions should managers answer when considering special pricing orders?

When is nonfinancial information relevant?

McCollum Company manufactures two products. Both products have the same sales price, and the volume of sales is equivalent. However, due to the difference in production processes, Product A has higher variable costs and Product B has higher fixed costs. Management is considering dropping Product B because that product line has an operating loss.

MCCOLLUM COMPANY

Income Statement

Month Ended June 30, 2018

Total Product A Product B

Net Sales Revenue \(150,000 \)75,000 \(75,000

Variable Costs 90,000 55,000 35,000

Contribution Margin 60,000 20,000 40,000

Fixed Costs 50,000 5,000 45,000

Operating Income/(Loss) \)10,000 \(15,000 \)(5,000)

  1. If fixed costs cannot be avoided, should McCollum drop Product B? Why or why not?
  2. If 50% of Product Bโ€™s fixed costs are avoidable, should McCollum drop Product B? Why or why not?

What questions should managers answer when setting regular prices?

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