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Refer to Exercise E25-13. Assume that Video Avenue can avoid $39,000 of direct fixed costs by dropping the DVD product line. Prepare a differential analysis to show whether Video Avenue should stop selling DVDs.

Short Answer

Expert verified

Yes, the company should drop the DVDproduct line

Step by step solution

01

Meaning of Product Line

In marketing terms, a product line refers to agroup of related products that are sold by the same company under an identicalbrand name.Companies sell various products and distinguish them from each other forprofit maximization.

02

Preparation of differential analysis

Particulars

After dropping DVD product line

Before dropping DVD product line

Difference

Net sales revenue

308,000

437,000

(129,000)

Less: Variable cost

(154,000)

(250,000)

(96,000)

Contribution margin

154,000

187,000

(33,000)

Less: Fixed cost

Manufacturing (132000-39000)

(93,000)

(132,000)

(39,000)

Selling and administrative

(65,000)

(65,000)

0

Total fixed cost

158,000

197,000

(39,000)

Operating income/(loss)

$(4,000)

$(10,000)

$6,000

The company should drop DVD Discs because it willreduce the operating loss by $6,000.

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Most popular questions from this chapter

What are sunk costs? Give an example.

Members of the board of directors of Security Check have received the following operating income data for the year ended May 31, 2018:

SECURITY CHECK

Income Statement

For the Year Ended May 31, 2018

Product Line

Industrial Systems

Household Systems

Total

Net Sales Revenue

\( 360,000

\) 380,000

\( 740,000

Cost of Goods Sold:

Variable

37,000

47,000

84,000

Fixed

260,000

63,000

323,000

Total Cost of Goods Sold

297,000

110,000

407,000

Gross Pro๏ฌt

63,000

270,000

333,000

Selling and Administrative Expenses:

Variable

64,000

73,000

137,000

Fixed

44,000

26,000

70,000

Total Selling and Administrative Expenses

108,000

99,000

207,000

Operating Income (Loss)

\) (45,000)

\( 171,000

\) 126,000

Members of the board are surprised that the industrial systems product line is not profitable. They commission a study to determine whether the company should drop the line. Company accountants estimate that dropping industrial systems will decrease fixed cost of goods sold by \(80,000 and decrease fixed selling and administrative expenses by \)12,000.

Requirements

1. Prepare a differential analysis to show whether Security Check should drop the industrial systems product line.

2. Prepare contribution margin income statements to show Security Checkโ€™s total operating income under the two alternatives: (a) with the industrial systems line and (b) without the line. Compare the difference between the two alternativesโ€™ income numbers to your answer to Requirement 1.

3. What have you learned from the comparison in Requirement 2?

Cool Systems manufactures an optical switch that it uses in its final product. The switch has the following manufacturing costs per unit:

Direct materials \(5.00

Direct labor 3.00

Variable overhead 6.00

Fixed overhead 7.00

Manufacturing product cost \)21.00

Another company has offered to sell Cool Systems the switch for $15.00 per unit. If Cool Systems buys the switch from the outside supplier, the idle manufacturing facilities cannot be used for any other purpose, yet none of the fixed costs are avoidable.

Prepare an outsourcing analysis to determine whether Cool Systems should make or buy the switch.

Explain the difference between price-takers and price-setters.

When is nonfinancial information relevant?

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