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Explain the difference between price-takers and price-setters.

Short Answer

Expert verified

Price-takers are the companies who accept the prices as permarket competition. In contrast, price-setters are companies that control the price setting of theirproducts and services.

Step by step solution

01

Meaning of Price

The term price refers to the quantity of money exchanged whencommercial activities occur in an economy. In other terms, prices are the payments made or received in exchange for goods or services.

02

Difference between price-takers and price-setters

A company is said to be a price-taker if it holds no control over the prices of its goods or services and is bound to accept theprices set by the market.

At the same time, a company is said to be a price-setter when it holds control over the prices of its products or services. In other terms, when acompany holds rights to determine the prices, to some extent, it becomes a price-setters.

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Most popular questions from this chapter

Question: Explain the difference between price-takers and price-setters.

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Refer to details about Skiable Acres from Short Exercise S25-2. Assume that Skiable Acresโ€™s reputation has diminished and other resorts in the vicinity are charging only \(85 per lift ticket. Skiable Acres has become a price-taker and will not be able to charge more than its competitors. At the market price, Skiable Acres managers believe they will still serve 725,000 skiers and snowboarders each season.

Requirements

1. If Skiable Acres cannot reduce its costs, what profit will it earn? State your answer in dollars and as a percent of assets. Will investors be happy with the profit level?

2. Assume Skiable Acres has found ways to cut its fixed costs to \)30,000,000. What is its new target variable cost per skier/snowboarder?

Heavenly Dessert processes cocoa beans into cocoa powder at a processing cost of \(9,700 per batch. Heavenly Dessert can sell the cocoa powder as is, or it can process the cocoa powder further into either chocolate syrup or boxed assorted chocolates. Once processed, each batch of cocoa beans would result in the following sales revenue:

Cocoa powder \)14,500

Chocolate syrup 103,000

Boxed assorted chocolates 204,000

The cost of transforming the cocoa powder into chocolate syrup would be \(72,000. Likewise, the company would incur a cost of \)183,000 to transform the cocoa powder into boxed assorted chocolates. The company president has decided to make assorted boxed chocolates due to their high sales value and to the fact that the cocoa bean processing cost of $9,700 eats up most of the cocoa powder profits. Has the president made the right or wrong decision? Explain your answer. Be sure to include the correct financial analysis in your response.

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