Chapter 25: 4RQ (page 1406)
What are sunk costs? Give an example.
Short Answer
Sunk costs are the costs incurred in the past by the business entities, and they are also consideredto be irrelevantto the decision-making process.
Chapter 25: 4RQ (page 1406)
What are sunk costs? Give an example.
Sunk costs are the costs incurred in the past by the business entities, and they are also consideredto be irrelevantto the decision-making process.
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Get started for freeRefer to Exercise E25-13. Assume that Video Avenue can avoid $39,000 of direct fixed costs by dropping the DVD product line. Prepare a differential analysis to show whether Video Avenue should stop selling DVDs.
What questions should managers answer when considering selling a product as is or processing further?
Moore Company sells both designer and moderately priced fashion accessories. Top management is deciding which product line to emphasize. Accountants have provided the following data:
Per Item
Designer Moderately Priced
Average sales price \(185 \)87
Average variable costs 105 22
Average contribution margin 80 65
Average fixed costs (allocated) 20 10
Average operating income \(60 \)55
The Moore Company store in Grand Junction, Colorado, has 14,000 square feet of floor space. If Moore Company emphasizes moderately priced goods, it can display 840 items in the store. If Moore Company emphasizes designer wear, it can display only 560 designer items. These numbers are also the average monthly sales in units.
Prepare an analysis to show which product the company should emphasize.
Each morning, Max Smith stocks the drink case at Maxโs Beach Hut in Myrtle Beach, South Carolina. The drink case has 120 linear feet of refrigerated drink space. Each linear foot can hold either six 12-ounce cans or three 20-ounce bottles.
Maxโs Beach Hut sells three types of cold drinks:
1. Licious-Ade in 12-oz. cans for \(1.40 per can
2. Licious-Ade in 20-oz. bottles for \)1.90 per bottle
3. Pep-Cola in 20-oz. bottles for \(2.20 per bottle
Maxโs Beach Hut pays its suppliers:
1. \)0.20 per 12-oz. can of Licious-Ade
2. \(0.35 per 20-oz. bottle of Licious-Ade
3. \)0.55 per 20-oz. bottle of Pep-Cola
Maxโs Beach Hutโs monthly fixed costs include:
Hut rental \(355
Refrigerator rental 65
Maxโs salary 1,700
Total fixed costs \)2,120
Maxโs Beach Hut can sell all the drinks stocked in the display case each morning.
Requirements
1. What is Maxโs Beach Hutโs constraining factor? What should Max stock to maximize profits?
2. Suppose Maxโs Beach Hut refuses to devote more than 80 linear feet to any individual product. Under this condition, how many linear feet of each drink should Maxโs stock? How many units of each product will be available for sale each day?
What are sunk costs? Give an example.
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