XTreme Sports Company makes snowboards, downhill skis, cross-country skis, skateboards, surfboards, and inline skates. The company has found it beneficial to split operations into two divisions based on the climate required for the sport: Snow Sports and Non-snow Sports. The following divisional information is available for the past year:
| Net Sales Revenue | Operating Income | Average Total Assets | ROI |
Snow Sports | \(5,500,000 | \)990,000 | $4,100,000 | 24.1% |
Non-snow Sports | 8,500,000 | 1,530,000 | 6,100,000 | 25.1% |
XTremeโs management has specified a 13% target rate of return. Calculate each divisionโs profit margin ratio.
Interpret your results.