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Question: Using ROI and RI to evaluate investment centers

This problem continues the Piedmont Computer Company situation from Chapter 23. Piedmont Computer Company reported 2020 sales of \(3,600,000 and operating income of \)183,600. Average total assets during 2020 were $600,000. Piedmont Computer Company’s target rate of return is 16%.

Calculate Piedmont Computer Company’s profit margin ratio, asset turnover ratio, ROI, and RI for 2020. Comment on the results.

Short Answer

Expert verified

Answer

Company’s profit margin ratio is 0.051 or 5.1%. It means of the sales revenue i.e., 100%, 5.1% is left as net income after meeting cost of goods sold and all operating expenses.

Company’s asset turnover ratio 6:1 it shows the efficiency of asset to generate sales revenue.

Return on investment of the company for the year is 30.6% and residual income is $87,600.

Step by step solution

01

Step 1:

Profit margin ratio=Net incomeNet sales revenue=$183,600$3,600.000=0.051

02

Step 2:

Asset Turnover Ratio=Net SalesAverage Total Assets=$3,600,000$600,000=6

03

Step 3:

ROI=Net incomeAverage total asset×100=$183,600$600,000×100=30.6%

04

Step 4:

Residual Income=Operating income-Minimum required rate of return×Average operating assets=$183,600-16%×$600,000=$183,600-$96,000=$87,600

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Most popular questions from this chapter

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Explain the difference between a lag indicator and a lead indicator.

The Harris Company is decentralized, and divisions are considered investment centers. Harris has one division that manufactures oak dining room chairs with upholstered seat cushions. The Chair Division cuts, assembles, and finishes the oak chairs and then purchases and attaches the seat cushions. The Chair Division currently purchases the cushions for \(22 from an outside vendor. The Cushion Division manufactures upholstered seat cushions that are sold to customers outside the company. The Chair Division currently sells 800 chairs per quarter, and the Cushion Division is operating at capacity, which is 800 cushions per quarter. The two divisions report the following information:

Chair Division Cushion Division

Sales Price per Chair \) 85 Sales Price per Cushion \( 32

Variable Cost (other than cushion) 42 Variable Cost per Cushion 13

Variable Cost (cushion) 22

Contribution Margin per Chair \) 21 Contribution Margin per Cushion $ 19

Requirements

1. Determine the total contribution margin for Harris Company for the quarter.

2. Assume the Chair Division purchases the 800 cushions needed from the Cushion Division at its current sales price. What is the total contribution margin for each division and the company?

3. Assume the Chair Division purchases the 800 cushions needed from the Cushion Division at its current variable cost. What is the total contribution margin for each division and the company?

4. Review your answers for Requirements 1, 2, and 3. What is the best option for Harris Company?

5. Assume the Cushion Division has capacity of 1,600 cushions per quarter and can continue to supply its outside customers with 800 cushions per quarter and also supply the Chair Division with 800 cushions per quarter. What transfer price should Harris Company set? Explain your reasoning. Using the transfer price you determined, calculate the total contribution margin for the quarter.

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