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What is the biggest disadvantage of using ROI to evaluate investment centers?

Short Answer

Expert verified

The absence of consideration for a cash as a measure is one of the drawbacks of ROI.

Step by step solution

01

Meaning of Investment centers

The enterprise division, office, unit or liability center of an organizationis known as the investment center. This entity is classified by the organization as an investment center rather than a cost or profit center.

02

The most significant disadvantage of using ROI to evaluate investment centers

ROI has one significant flaw that it does not consider cash as measure therefore it ignores those projects which have positive cash flow but negative income.

Division managers are encouraged to only embrace initiatives that will preserve or grow their present ROI when their performance is evaluated only on ROI, which might have a detrimental influence on the company's goal congruence.

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Most popular questions from this chapter

Classify each key performance indicator according to the balancedscorecard perspective it addresses. Choose from the following: financialperspective, customer perspective, internal business perspective, or learning andgrowth perspective.

9. Number of repeat customers

10. Employee turnover

11. Revenue growth

12. Number of on-time deliveries

13. Number of defects found during the manufacturing process

Question: What is the purpose of a responsibility accounting system?

Refer to the data in Exercise E24-17. Calculate each divisionโ€™s RI. Interpret your results.

Zims, a national manufacturer of lawn-mowing and snow-blowing equipment, segments its business according to customer type: professional and residential. The following divisional information was available for the past year:

Net Sales Revenue Operating Income Average Total Assets

Residential \( 550,000 \) 65,280 $ 192,000

Professional 1,090,000 164,820 402,000

Management has a 26% target rate of return for each division.

Requirements

1. Calculate each divisionโ€™s ROI. Round all of your answers to four decimal places.

2. Calculate each divisionโ€™s profit margin ratio. Interpret your results.

3. Calculate each divisionโ€™s asset turnover ratio. Interpret your results.

4. Use the expanded ROI formula to confirm your results from Requirement 1. What can you conclude?

Well-designed performance evaluation systems accomplish many goals. Consider the following actions, and state which goal is being achieved by the action:

a. Comparing targets to actual results

b. Providing subunit managers with performance targets

c. Comparing actual results with industry standards

d. Providing bonuses to subunit managers who achieve performance targets

e. Aligning subunit performance targets with company strategy

f. Comparing actual results of competitors

g. Taking corrective actions

h. Using the adage โ€œyou get what you measureโ€ when designing the performance evaluation system

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