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Question: What is trend analysis, and how does it differ from horizontal analysis?

Short Answer

Expert verified

Answer

Trend analysis is done by the companies to see the directions in which their business is going.

Both the analysis, i.e., trend and horizontal are almost similar.

Step by step solution

01

Meaning of Trend Analysis 

Trend analysis is a method ortechnique that helps the business to understand thedirection of the business entityby comparing it with the historical trends. For example, how the sales changed over the past six years?

02

Difference between Trend and Horizontal Analysis 

A company can use both these trend analysis and horizontal analysis to analyze the different things of the company as both these two analyses are almost similar.

Horizontal analysis helps to analyze and compare the items of the financial statements of the current year with the previous years by calculating the percent change.

On the other hand, trend analysis shows the trend of a particular item that it is an upward or a downward trend in the net sales of the business for a longer period.

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Most popular questions from this chapter

The financial statements of Valerieโ€™s Natural Foods include the following items:

Compute the following ratios for the current year:

  1. Current ratio

  2. Cash ratio

  3. Acid-test ratio

  4. Inventory turnover

  5. Dayโ€™s sales in inventory

  6. Dayโ€™s sales in receivables

  7. Gross profit percentage

Big Beautiful Photo Shop has asked you to determine whether the companyโ€™s ability to pay current liabilities and total liabilities improved or deteriorated during 2018. To answer this question, you gather the following data:

2018

2017

Cash

\(58,000

\)47,000

Short-term Investments

34,000

0

Net Accounts Receivable

140,000

124,000

Merchandise Inventory

217,000

272,000

Total Assets

530,000

565,000

Total Current Liabilities

288,000

205,000

Long-term Notes Payable

40,000

50,000

Income from Operations

165,000

158,000

Interest Expense

55,000

41,000

Compute the following ratios for 2018 and 2017, and evaluate the companyโ€™s ability to pay its current liabilities and total liabilities:

a. Current ratio

b. Cash ratio

c. Acid-test ratio

d. Debt ratio

e. Debt to equity ratio

The following data are adapted from the financial statements of Bridgetโ€™s Shops, Inc.:

Total Current Assets $ 1,216,000

Accumulated Depreciation 2,000,000

Total Liabilities 1,540,000

Preferred Stock 0

Debt Ratio 55%

Current Ratio 1.60

Prepare Bridgetโ€™s condensed balance sheet as of December 31, 2018.

Describe a common-size statement and how it might be helpful in evaluating a company.

Preparing common-size statements, analysis of profitability and financial position, comparison with the industry, and using ratios to evaluate a company

Consider the data for Randall Department Stores presented in Problem P15-31B.

Requirements

  1. Prepare a common-size income statement and balance sheet for Randall. The first column of each statement should present Randallโ€™s common-size statement, and the second column, the industry averages.
  2. For the profitability analysis, compute Randallโ€™s (a) gross profit percentage and (b) profit margin ratio. Compare these figures with the industry averages. Is Randallโ€™s profit performance better or worse than the industry average?
  3. For the analysis of financial position, compute Randallโ€™s (a) current ratio and (b) debt to equity ratio. Compare these ratios with the industry averages. Assume the current ratio industry average is 1.47, and the debt to equity industry average is 1.83. Is Randallโ€™s financial position better or worse than the industry averages?
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