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José Ruiz wants to start a company that makes snowboards. Competitors sell a similar snowboard for \(240 each. José believes he can produce a snowboard for a total cost of \)200 per unit, and he plans a 25% markup on his total cost. Compute José’s planned selling price. Can José compete with his planned selling price?

Short Answer

Expert verified

The price per unit of Joe is $250.

Step by step solution

01

Definition of the selling price per unit

The selling price per unit is the price at which one unit of a product is sold.

02

Calculation of selling price per unit

SellingPricePerUnit =TotalCostPerUnit +25%markupcost=$ 200 + $ 50= $ 250

No, Joe does not compete with his current selling price because the selling price of the competitors is less than the selling price of Joe.

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Most popular questions from this chapter

Restaurants often add and remove menu items. Visit a restaurant and identify a new food item. Make a list of costs that the restaurant must consider when deciding whether to add that new item. Also, make a list of nonfinancial factors that the restaurant must consider when adding that item.

Windmire Company manufactures and sells to local wholesalers approximately 300,000 units per month

at a sales price of \(4 per unit. Monthly costs for the production and sale of this quantity follow.

Direct materials . \)384,000

Direct labor 96,000

Overhead . 288,000

Selling expenses 120,000

Administrative expenses . 80,000

Total costs and expenses \(968,000

A new out-of-state distributor has offered to buy 50,000 units next month for \)3.44 each. These units

would be marketed in other states and would not affect Windmire’s sales through its normal channels. A

study of the costs of this new business reveals the following:

Direct materials costs are 100% variable.

Per unit direct labor costs for the additional units would be 50% higher than normal because their production

would require overtime pay at 1½ times their normal rate to meet the distributor’s deadline.

Twenty-five percent of the normal annual overhead costs are fixed at any production level from

250,000 to 400,000 units. The remaining 75% is variable with volume.

Accepting the new business would involve no additional selling expenses.

Accepting the new business would increase administrative expenses by a $4,000 fixed amount.

Required

Prepare a three-column comparative income statement that shows the following:

1. Monthly operating income without the special order (column 1).

2. Monthly operating income received from the new business only (column 2).

3. Combined monthly operating income from normal business and the new business (column 3).

Identify some qualitative factors that should be considered when making managerial decisions.

Jones Products manufactures and sells to wholesalers approximately 400,000 packages per year of underwater markers at \(6 per package. Annual costs for the production and sale of this quantity are shown in the table.

Direct materials . \) 576,000

Direct labor 144,000

Overhead . 320,000

Selling expenses 150,000

Administrative expenses . 100,000

Total costs and expenses \(1,290,000

A new wholesaler has offered to buy 50,000 packages for \)5.20 each. These markers would be marketed under the wholesaler’s name and would not affect Jones Products’s sales through its normal channels. A

study of the costs of this additional business reveals the following: Direct materials costs are 100% variable. Per unit direct labor costs for the additional units would be 50% higher than normal because their production

would require overtime pay at 1½ times the usual labor rate. Twenty-five percent of the normal annual overhead costs are fixed at any production level from 350,000 to 500,000 units. The remaining 75% of the annual overhead cost is variable with volume.

Accepting the new business would involve no additional selling expenses.

Accepting the new business would increase administrative expenses by a $5,000 fixed amount.

Required

Prepare a three-column comparative income statement that shows the following:

1. Annual operating income without the special order (column 1).

2. Annual operating income received from the new business only (column 2).

3. Combined annual operating income from normal business and the new business (column 3).

Elegant Decor Company’s management is trying to decide whether to eliminate Department 200, which

has produced losses or low profits for several years. The company’s 2017 departmental income statements

show the following:Year Ended December 31, 2017

Dept. 100 Dept. 200 Combined

Sales . \(436,000 \)290,000 \(726,000

Cost of goods sold 262,000 207,000 469,000

Gross profit 174,000 83,000 257,000

Operating expenses

Direct expenses

Advertising 17,000 12,000 29,000

Store supplies used 4,000 3,800 7,800

Depreciation—Store equipment . 5,000 3,300 8,300

Total direct expenses 26,000 19,100 45,100

Allocated expenses

Sales salaries . 65,000 39,000 104,000

Rent expense 9,440 4,720 14,160

Bad debts expense 9,900 8,100 18,000

Office salary . 18,720 12,480 31,200

Insurance expense 2,000 1,100 3,100

Miscellaneous office expenses . 2,400 1,600 4,000

Total allocated expenses 107,460 67,000 174,460

Total expenses . 133,460 86,100 219,560

Net income (loss) . \) 40,540 \( (3,100) \) 37,440

In analyzing whether to eliminate Department 200, management considers the following:

a. The company has one office worker who earns \(600 per week, or \)31,200 per year, and four salesclerks

who each earns \(500 per week, or \)26,000 per year for each salesclerk.

b. The full salaries of two salesclerks are charged to Department 100. The full salary of one salesclerk is

charged to Department 200. The salary of the fourth clerk, who works half-time in both departments,

is divided evenly between the two departments.

c. Eliminating Department 200 would avoid the sales salaries and the office salary currently allocated to

it. However, management prefers another plan. Two salesclerks have indicated that they will be quitting

soon. Management believes that their work can be done by the other two clerks if the one office

worker works in sales half-time. Eliminating Department 200 will allow this shift of duties. If this

change is implemented, half the office worker’s salary would be reported as sales salaries and half

would be reported as office salary.

d. The store building is rented under a long-term lease that cannot be changed. Therefore, Department

100 will use the space and equipment currently used by Department 200.

e. Closing Department 200 will eliminate its expenses for advertising, bad debts, and store supplies; 70%

of the insurance expense allocated to it to cover its merchandise inventory; and 25% of the miscellaneous

office expenses presently allocated to it.

Required

1. Prepare a three-column report that lists items and amounts for (a) the company’s total expenses (including

cost of goods sold)—in column 1, (b) the expenses that would be eliminated by closing

Department 200—in column 2, and (c) the expenses that will continue—in column 3.

2. Prepare a forecasted annual income statement for the company reflecting the elimination of

Department 200 assuming that it will not affect Department 100’s sales and gross profit. The statement

should reflect the reassignment of the office worker to one-half time as a salesclerk.

Analysis Component

3. Reconcile the company’s combined net income with the forecasted net income assuming that

Department 200 is eliminated (list both items and amounts). Analyze the reconciliation and explain

why you think the department should or should not be eliminated.

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