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For a recent year L’Oréal reported operating profit of €3,385 (in millions) for its cosmetics division. Total assets were €12,888 (in millions) at the beginning of the year and €13,099 (in millions) at the end of the year. Compute return on investment for the year. State your answer as a percent, rounded to one decimal.

Short Answer

Expert verified

Return on investment is 26.05%.

Step by step solution

01

Definition of Operating Profit

The positive difference between the revenue generated from the operations and expenses incurred in the business operations is known as operating profit.

02

Return on investment

Returnoninvestment=OperatingincomeTotalassestsatbegning+Totalassestsatending=3.38512.888+13.099=3.38512.9935=26.05%

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Most popular questions from this chapter

Macee Department Store has three departments, and it conducts advertising campaigns that benefit all departments. Advertising costs are \(100,000 this year, and departmental sales for this year follow. How much advertising cost is allocated to each department if the allocation is based on departmental sales?

Department

Sales

1

\)220,000

2

400,000

3

180,000

Georgia Orchards produced a good crop of peaches this year. After preparing the following income statement, the company is concerned about the net loss on its No. 3 peaches

GEORGIA ORCHARDS

INCOME STATEMENT

For Year Ended December 31, 2017

Particular

No 1

No 2

No 3

Combined

Sales (by grade)

No 1.

\(450,000

No 2.

\)300,000

No 3

\(187,500

Total sales

\)937,500

Costs

Tree pruning and care @ \(0.30/lb

90,000

90,000

225,000

405,000

Picking, sorting, and grading

45,000

45,000

112,500

202,500

Delivery Cost

15,000

15,000

37,500

67,500

Total cost

150,000

150,000

375,000

675,000

Net income (Loss)

\)300,000

\(150,000

(\)187,500)

\(262,500

In preparing this statement, the company allocated joint costs among the grades on a physical basis as an equal amount per pound. The company’s delivery cost records show that \)30,000 of the \(67,500 relates to crating the No. 1 and No. 2 peaches and hauling them to the buyer. The remaining \)37,500 of delivery costs is for crating the No. 3 peaches and hauling them to the cannery.

Required

1. Prepare reports showing cost allocations on a sales value basis to the three grades of peaches. Separate the delivery costs into the amounts directly identifiable with each grade. Then allocate any shared delivery costs on the basis of the relative sales value of each grade. (Round percents to the nearest onetenth and dollar amounts to the nearest whole dollar.)

2. Using your answers to part 1, prepare an income statement using the joint costs allocated on a sales value basis.

Analysis Component

3. Do you think delivery costs fit the definition of a joint cost? Explain.

ZNet Co. is a web-based retail company. The company reports the following for 2017.

The company’s CEO believes that sales for 2018 will increase by 20% and both profit margin (%) and the level of average invested assets will be the same as for 2017.

Sales

$5,000,000

Operating income

1,000,000

Average invested assets

12,500,000

1. Compute return on investment for 2017.

2. Compute profit margin for 2017.

3. If the CEO’s forecast is correct, what will return on investment equal for 2018?

4. If the CEO’s forecast is correct, what will investment turnover equal for 2018?

BTN 22-4 Improvement Station is a national home improvement chain with more than 100 stores throughout the country. The manager of each store receives a salary plus a bonus equal to a percent of the store’s net income for the reporting period. The following net income calculation is on the Denver store manager’s performance report for the recent monthly period.

Sales

\(2,500,000

Cost of goods sold

800,000

Wages expenses

500,000

Utilities expenses

200,000

Home office expenses

75,000

Net income

\)925,000

Manager bonus (0.5%)

$4,625

In previous periods, the bonus had also been 0.5%, but the performance report had not included any charges for the home office expense, which is now assigned to each store as a percent of its sales.

Required

Assume that you are the national office manager. Write a half-page memorandum to your store managers explaining why home office expense is in the new performance report.

Under what conditions is a market-based transfer price most likely to be used?

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