Question

Identify the usual changes that a company must make when it adopts a customer orientation.

Short answer

• The right candidate must be chosen and selected within the organization.
• Satisfying employees' needs.
• A clear understanding of customer needs.
• Social change must be accepted.

Step-by-step solution

Meaning of Customer Orientation

Rather than focusing on company growth and profits, the business ideology emphasizes customer demands and desires. Customer orientation is known as such a doctrine in business.

Identify the usual changes a company must make when adopting a customer orientation

The company must make the modifications listed below if it decides to use customer orientation as its business strategy:

1. Selecting the Best Applicant for the Job Within the Business

Rather than hiring everyone with high education and technical skills, consider hiring candidates who are primarily interested in building customer relationships and have strong problem-solving skills.

2. Putting the needs of the employees first.

There is no chance for team members to provide services that customers will be satisfied with unless they are paid sufficiently.

3. Identification of consumer needs

Understanding client needs, paying attention to their inquiries, and then addressing them will all contribute to achieving the goal of customer orientation.

4. Accepting social change

The client needs changes in line with trends, so the business should, yet many firms adhere to one product or method even though it can provide good profits.