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Question: After Polly Shrum sells a stock, she avoids following it in the media. She is afraid that it may subsequently increase in price. What behavioral characteristic does Shrum have as the basis for her decision making?

a. Fear of regret

b. Representativeness

c. Mental accounting

Short Answer

Expert verified

Answer

a. Fear of regret

Step by step solution

01

Definition

The tendency of not taking any decision for the fear of regretting in case it turned out to be a wrong decision is called as “fear of regret”.

02

 Step 2: Explanation on behavior characteristics

Since Polly Shrum is fearful of her decision proving wrong, she is avoiding following it up in the media. This a typical character trait of “fear of regret” as explained above.

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