Question

You see an advertisement for a book that claims to show how you can make $1 million with no risk and with no money down. Will you buy the book?

Short answer

No. It is more likely that the author would make riches by selling books than its readers.

Step-by-step solution

Definition

The advertisement refers to a marketing campaign run in various formats through various mediums to persuade a buyer to show his interest in the product or services with the intention of buying/availing in consideration for an amount of money.

Explanation

One should not take the claims of advertisement at face value for the following reasons:

a. There is no tried and tested secret that can guarantee to bring riches.

b. Even if someone knew this secret, why would one share this with others than doubling or tripling his income?

c. In financial markets, riches do not come easily but bear high risks.

Therefore, it is more likely that the author would make riches by selling books than its readers.